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Costs
Asking what a commercial or
infomercial cost is
like asking “what does a car cost?”
There are no fixed prices for an infomercial or
commercial.
Each one has its own requirements.
The price of each production varies based on
its complexity.
30 Minute Infomercial:
The cost for a 30 minute infomercial, which actually runs 28 1/2 minutes will depend on the complexity of the production. These include, but are not limited to the amount of shooting days, talent fees, script writing, location or studio days, sets, size of crew, amount of cameras, editing, animation etc. If a concept calls for two or three people simply talking to each other, with multiple cameras, the cost would be on the lower end of the scale. This type of production can be shot in one day. If the shoot calls for multiple locations, with many actors and multiple shooting days, this type of
DRTV Production will run at a higher cost.
Direct Response Commercial:
Short Form Commercials are Two Minutes or One Minute in length. The price will also depend on the complexity of the production. In most cases a Two Minute commercial is produced and edited down to make a
One Minute version. Beware of companies that shoot very inexpensive commercials. You need to ask them what big successes they have had and also get references. Look at their work. Do you recognize any of the commercials?
Air Time For Direct Response
Once the commercial or infomercial is produced,
it is recommended to run a one week test on
national cable networks for effectiveness.
This test will give a strong indication of
whether the spot will produce the desired
results. Sometimes a slight tweak needs to be
made, but is easy to edit.
Bottom Line
Marcus Productions has a long standing history
of success for its clients. Feel free to
contact
us to discuss your needs. Allow us to make
recommendations on what needs to be done, based
on our years of success and experience, in the
arena of Direct Response. Once we have all of
your information, we can estimate production
costs for your project. |
