Costs

Asking what a commercial or infomercial cost is like asking “what does a car cost?”

There are no fixed prices for an infomercial or commercial.
Each one has its own requirements.
The price of each production varies based on its complexity.

30 Minute Infomercial:

The cost for a thirty minute infomercial, which actually runs 28 ½ minute, depends on the complexity of the production. Cost Factors include, but are not limited to, talent fees, script writing, location or studio days, size of crew, format (Film, High Def or Beta Cam), animation, editing, etc.  If a concept calls for two people simply talking to each other behind a desk, the cost would be on the lower end of the scale. This type of simple production can be shot in one day.  If the shot calls for multiple locations with many actors and many days of production, this type of production will run at a higher cost.

An important aspect to an infomercial is the commercial that runs within the 28 ½ minute show. This commercial is usually a two minute “Call to Action” spot that includes the price offer for the product.  The commercial will typically run four to five times within the infomercial itself.   Should the details of the offer change at a later time, you can then easily change the commercial and not have to redo the entire infomercial.

 Direct Response Commercial or Branding Commercial:

If a Direct Response Commercial or Branding Commercial is preferred, this will typically run 30, 60 or 120 seconds. In Direct Response commercials, a two minute spot is usually produced and later edited down to a 60 second version. As stated, price depends on the complexity of the production. Commercials like these can be produced in one day.


Air Time For Direct Response

Once the commercial or infomercial is produced, it is recommended to run a one week test on national cable networks for effectiveness. The cost for this test will be about $20,000.00. This test will give a strong indication of whether the spot will produce the desired results. Sometimes a slight tweak needs to be made, but is easy to edit.

Bottom Line

Marcus Productions has a long standing history of success for its clients. Feel free to contact us to discuss your needs. Allow us to make recommendations on what needs to be done, based on our years of success and experience, in the arena of Direct Response.  Once we have all of your information, we can estimate production costs for your project.