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Steve Marcus with actress Cindy Williams |
Steve Marcus and Alan King
Shooting Toyota |
Steve Marcus shooting
Dan Marino for "Sports Cream" |
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Steve Marcus directing
"Windmere" hair care commercial |
Steve Marcus shooting
Isabella Rossellini for Lancome |
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Steve Marcus
of Marcus Production of Florida says that the
diminished viewer attention spans and the ever-increasing television channel universe are
obstacles to overcome in television production.
"I see those conditions as personal challenges to experiment, try new techniques and
create different types of production values." says Marcus, who is a
director/cinematographer for Marcus Productions in Fort Lauderdale, Florida.
Marcus credits MTV as one of the prime influences on today's agency creatives.
"We're doing a lot more work in contemporary visual styles," he says.
"The agencies are coming up with more innovative creative content, and because
budgets are tighter, they're trying to get more out of each production."
Film is an important weapon in the Marcus creative arsenal.
"You have so much flexibility and creative latitude with film," he
explains. "You can be off two or three T-stops, and still make the shot work.
With our fast lenses and high-speed films, much less light is required. We
are now mainly lighting for the emotional content." |
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A Florida Television Commercial
Production Company |
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